Typography
T
Satoshi is not merely a typeface; it is the visual architecture of our Ema. In the age of agentic AI, our communications must convey ultimate precision, unwavering trust, and sophisticated human-centered design. Satoshi delivers this trifecta.
Type Weights
Satoshi
Light
Regular
Medium
Semibold
Bold
Extra Bold
Variable
Italics
Glyphs
Light
The quick brown fox jumps over the lazy dog
Typesetting
Ts
EXTERNAL PAGE
Heading
TITLE
Body
CTA
Satoshi Medium
Tracking: 0%
Satoshi Medium
Tracking: 0%
Leading: 120%
Tracking: -2%
Leading: 30
Satoshi Regular
Leading: 0%
Satoshi Bold
One Employee
Infinite Roles
Meet Ema, your Universal AI employee. Powered by the most sophisticated agentic AI, Ema goes beyond automation—she learns, adapts, and evolves to boost productivity across every role in your enterprise.
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Type Styles
Ty
Tertiary colours extend the depth and versatility of Ema’s visual identity, adding nuance without overpowering our core palette. These hues should be used sparingly no more than 10% within any creative to provide subtle emphasis, guide attention, or support specific UI and communication needs. Each tertiary color serves a distinct functional purpose: amber for non-critical alerts, red for urgent warnings, blue for informational cues, and purple for advanced or premium features.
Web
Mweb
Social Media
Product
H1
Satoshi Medium
60 pt
This is Ema
H2
Satoshi Medium
40 pt
This is Ema
H2_Med
Satoshi Medium
40 pt
This is Ema
H3
Satoshi Medium
24 pt
This is Ema
TITLE
Satoshi Medium
22 pt
This is Ema
H4
Satoshi Medium
22 pt
This is Ema
Caption
Satoshi Medium
20 pt
This is Ema
Body_1
Satoshi Medium
16 pt
This is Ema
Body_2
Satoshi Medium
16 pt
This is Ema
Left Align Text (Primary)
Employee Assistant Al Employee
Instantly resolve 90% of queries, reducing resolution from days to minutes
Centre Align Text (Secondary)
Employee Assistant Al Employee
Instantly resolve 90% of queries, reducing resolution from days to minutes
Tracking/Lettespacing
Aa
Aa
Aa
Headings
-1%
1%
1.4%
Subheadings
Body Text
Employee Assistant Al Employee
Unlock 10x productivity with Ema’s
Leading/Line Height
Headings: 100% - 120%
Subheadings: 120%
Body Text: 140% - 160%
Meet Ema, your Universal AI Employee. Powered by the most sophisticated AI Agents.
Line Length
Ll
Line length defines the ideal width of text for comfortable reading. For Ema, we recommend a line length of 50–75 characters per line for body copy, ensuring optimal readability, balanced typography, and reduced visual fatigue. Keeping text within this range helps maintain a clean, approachable layout and supports clear communication across all content types—from product UI to marketing materials.
0
35
50
75
90
Meet Ema, your Universal AI Employee. Powered by the most sophisticated AI Agents. Ema goes beyond automation—she learns, adapts, and evolves to boost productivity across every role in your enterprise.
Usage in
experience
Ux
Web
Satoshi supports all the characters used in our major market languages — English, German, French, Italian, Japanese, Spanish.
mWeb
Satoshi supports all the characters used in our major market languages — English, German, French, Italian, Japanese, Spanish.
Builds rich candidate profiles by analyzing news, reports, social media, and public data, delivering nuanced insights across their entire career journey.
Curated leadership profiles for nuanced assessment
GLOBAL
NEWS
Social Media
Satoshi supports all the characters used in our major market languages — English, German, French, Italian, Japanese, Spanish.
Your Universal AI Employee
AI that actually works with your business.
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