Iconography
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Icons must function as immediate, universally understood visual shorthand for concepts and actions. Their primary role is to simplify complex navigation and enhance scannability within the EMA interface. Every icon must be instantly recognizable and directly related to its associated label or function.
Approach
Expression
Natural and Relaxed Body Language
Lighting
Soft, Natural, Warm. Use Diffused and overcast lighting to create a human tone
Mood
Quite Confidence, emotionally balanced, Natural, serene and uplifting
Expression
Natural and Relaxed Body Language
Lighting
Soft, Natural, Warm. Use Diffused and overcast lighting to create a human tone
Mood
Quite Confidence, emotionally balanced, Natural, serene and uplifting
Icon Variations
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Regular
The standard, single-weight line icon used for default states and navigation clarity.
Duotone
A combination of two colors (Black and Green) to signify active states, hierarchy, or subtle emphasis.
Bold
A heavier line weight or fill used sparingly for high-priority actions or critical focus areas.
Custom Icon
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Our custom icon set is designed to visually express Ema’s values and core ideas in a simple, modern, and consistent way. Each icon uses clean lines, geometric shapes, and a fresh green gradient to reflect clarity, trust, and innovation. The clock, shield, and target symbolize efficiency, security, and focus—three pillars of our brand promise. By maintaining a unified style across all icons, we create a recognizable visual language that strengthens brand identity and enhances communication across different platforms. This is just an exploration at this stage, intended to test directions and possibilities for how our iconography could evolve.
Menu
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Trust Makers
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Simple & Fast
Accurate
Trusted
Sections
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A Universal AI Employee
Like Never Before
Simple & Fast
Super intuitive UX that lets you share requirements in natural language.
Trusted
Secure PII-handling & protection from bias to ensure recruiting remains fair & transparent.
Accurate
Integrate live data from several external sources to create the most accurate candidate profiles and assessments.
Creative Communication
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